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Made 4 Tradies

Resources

Guides for Australian tradies.

Practical, no-fluff advice on getting found on Google, managing your reputation, and turning your phone into a quote line. Written by tradies, for tradies.

google.com/search?q=electrician+sydney
electrician sydney

A1 Electrical Sydney

4.9(247)·Surry Hills

Mitchell Electrical Services

4.8(89)·Mosman

Inner West Sparkies

4.7(132)·Newtown

Featured · Google Business Profile

What Is a Google Business Profile? A Simple Guide for Kiwi Tradies

A plain-English explainer for tradies: what a Google Business Profile actually is, what it looks like to a customer, and why it's worth having before anything else.

By Richard Kelsey3 July 20267 min read
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More guides

57 guides

google.com/search?q=electrician+sydney
electrician sydney

A1 Electrical Sydney

4.9(247)·Surry Hills

Mitchell Electrical Services

4.8(89)·Mosman

Inner West Sparkies

4.7(132)·Newtown

Local SEO · Google Business Profile

Google Business Profile Ranking Factors for Tradies: 2026 Metasearch Report (New Zealand)

Learn how the Whitespark 2026 local ranking factors, Google's 'Openness' update, SAB address hiding, and AI search visibility impact your New Zealand trade business.

Richard Kelsey · 25 June 2026

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Browser window showing a Made 4 Tradies client website homepage with trade headline, navigation to services and contact, and call and quote buttons.

Website Design · Tradies

What to Put on a Tradie Website (Pages + Copy)

A smoko-readable page map for New Zealand tradies going live with their first site. Minimum vs multi-service vs multi-suburb setups, copy prompts per page, and how Made 4 Tradies packages match.

Richard Kelsey · 7 June 2026

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google.com/search?q=electrician+sydney
electrician sydney

A1 Electrical Sydney

4.9(247)·Surry Hills

Mitchell Electrical Services

4.8(89)·Mosman

Inner West Sparkies

4.7(132)·Newtown

Local SEO · Google Business Profile

How to Get Into the Google Maps Top 3 (for NZ Tradies)

A New Zealand tradie playbook for the Google local 3-pack, relevance, distance, prominence, review habits, and a 90-day plan to earn map visibility without dodgy shortcuts.

Richard Kelsey · 2 June 2026

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A phone showing a tradie website with a big tap to call button and a natural thumb zone, beside a bar showing most tradie searches happen on mobile.

Mobile First · Website Design

Why Tradie Websites Need to Be Mobile First

Most of your customers find you on a phone, mid-problem, ready to call. This is why a tradie website has to be built for the phone first, what mobile first actually means, and a quick test for your own site.

Richard Kelsey · 30 May 2026

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Side by side phone screens showing a cluttered tradie website that buries the phone number next to a clean tradie website with a big tap to call button above the fold.

Website Design · Conversion

What Does a Good Tradie Website Look Like?

The 10 things every high-converting tradie website has. Mobile speed, one-tap calling, real Google reviews, trust signals, conversion layout, and pages Google and AI search can actually read. Plus a quick test for your own site.

Richard Kelsey · 29 May 2026

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Infographic showing the top New Zealand online directories for tradies including Google Business Profile, Apple Maps, Yellow, Builderscrack, NoCowboys, and more.

Local SEO · Online Directories

Top NZ Directories to Get Your Trade Business Found Online

Getting listed in the right New Zealand online directories can significantly boost your visibility as a tradie. This guide covers every free directory worth your time and the paid lead-gen platforms worth considering, with honest cost breakdowns for each.

Richard Kelsey · 22 May 2026

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google.com/search?q=electrician+sydney
electrician sydney

A1 Electrical Sydney

4.9(247)·Surry Hills

Mitchell Electrical Services

4.8(89)·Mosman

Inner West Sparkies

4.7(132)·Newtown

Google Business Profile · Local SEO

The Ultimate Google Business Profile Guide for New Zealand Tradies

How to set up, optimise and maintain a Google Business Profile as a plumber, electrician or roofer in New Zealand. Step-by-step guide with tradie-specific templates, legal compliance requirements, and review strategies that work.

Richard Kelsey · 9 May 2026

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Pick one or both — your tradie website, or your Google Business Profile. Each comes back as a detailed PDF with specific issues and specific fixes. No call, no pitch.