#13 most asked· 3× cited on Reddit· Lead capture, qualification & routing
Stop renting your leads. Own them.
Hipages, ServiceSeeking and Airtasker leads land in one pipeline you control, alongside your direct enquiries, with the source tagged on every job.
By Daniel Hall · Automation builder at Made 4 Tradies
Tradies pay good money for marketplace leads, then lose them inside clunky apps they do not own. Hipages, ServiceSeeking and Airtasker each have their own inbox, their own notifications, and their own way of handing the same job to a pile of other tradies. This automation pulls every marketplace lead into the same pipeline as your website and phone enquiries the moment it arrives, tags where it came from, and lets you reply from one place. You stop checking three apps, you stop missing the notification that costs you the job, and the customer record lives with you rather than the marketplace. Own the inbox, not the marketplace.
See it in action
The flow, end to end
Your pipeline — one inbox you own
New leads
4 todayMarek Nowak
Blocked stormwater drain
Priya Reddy
Hot water unit replacement
Sam Whitfield
Burst pipe under kitchen
Before
Leads scattered across three marketplace apps
Hipages, ServiceSeeking and Airtasker each have their own clunky inbox. You pay per lead, miss the notification, and the job's gone before you reply.
After
One pipeline, source tagged on every lead
Illustrative — marketplace leads auto-import next to your direct enquiries. You reply from one place and own the customer record, not the app.
Why owning the inbox matters
One r/Plumbing tradie reports paying $25–50per lead that's handed to up to 10 plumbers at once. The fastest, most organised reply wins the job.
How it works
Trigger → actions → outcome
- 1
Trigger
A new lead arrives in your Hipages, ServiceSeeking or Airtasker account, or someone fills in your own website quote form.
- 2
Action 1
The lead is captured automatically and dropped into one shared pipeline within seconds, no copy-pasting between apps.
- 3
Action 2
Each lead is tagged with its source (Hipages, Airtasker, Your site) so you can see at a glance which channels actually pay off.
- 4
Action 3
You reply, quote and book from a single inbox, and the full customer record stays in your CRM rather than the marketplace app.
- 5
Outcome
Marketplace leads get the same fast, organised follow-up as your best direct enquiries, and you own the relationship going forward.
What this means for your business
The numbers behind it
$25-50
Paid per marketplace lead
Reported by an r/Plumbing tradie in the cited threads
Up to 10
Tradies given the same lead
Reported on r/Plumbing — speed and organisation win it
1 inbox
Instead of three apps
Illustrative — marketplace plus direct leads in one pipeline
Questions
Common questions
- What does the "Hipages / Service Seeking / Airtasker leads into your CRM" automation do?
- Marketplace leads land in the same pipeline as direct enquiries, with the source tracked. Own the inbox, not the marketplace.
- Why would a tradie business want this?
- Tradies pay for leads they then lose because the apps' inboxes are bad. AU operators repeatedly call out Hipages as the pain point.
- How many Reddit threads asked for this?
- 3 verified Reddit threads cite this automation, sourced from trade-owner subreddits.
The evidence
3 verified Reddit threads
Every quote is traceable to a real Reddit thread. Click any source to read the original tradies asking for this.
- r/AusRenovation
'Hipages heads-up for tradies' — uncle as tradie sharing warning.
- r/Plumbing
'They give the leads to up to 10 plumbers and handymen for each job. So each plumber pays $25-50 just to get the customers info.'
- r/AusFinance
'No half decent tradie uses Hipages.'
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