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Made 4 Tradies

#47 most asked· Lead capture, qualification & routing

The big jobs reach you. The rest don't.

High-value and emergency leads bypass the queue and ring your phone direct, while routine enquiries quietly go to admin.

By Daniel Hall · Automation builder at Made 4 Tradies

Most enquiries do not need the owner. A tap-washer quote can sit in the admin queue. But a tripped switchboard with no power, or a $1,200 job from a repeat customer, is exactly the kind of work you want to grab yourself before a competitor does. This automation scores every inbound lead the moment it arrives, then routes it. Emergency keywords, jobs above your dollar threshold, and VIP repeat customers are pushed straight to your phone as an alert with the customer's name, suburb, estimated value and number, plus a one-word reply to call them or pass it on. Everything routine drops into the admin queue for the office to handle in business hours. You stay on the tools without missing the jobs worth stopping for, and your admin is not interrupted for work they could not action anyway. It is the same triage an owner does by hand, run automatically so nothing slips while you are under a house.

See it in action

The flow, end to end

What lands on your phone

Phone mockup showing messages from Greenline Electrical — Alerts
New enquiry scored: HOT
🔴 Hot lead — switchboard tripped, no power to half the house. Mara D. in Coorparoo. Wants someone today.
2:14 PM
Est. value $900–1,400 · flagged emergency · +61 4XX 318 too.
2:14 PM
Reply CALL to ring her now, or PASS to send it to the admin queue. Routine quote enquiries never reach this thread.
2:14 PM
Routed past the queue in seconds
You tapped CALL — dialling Mara and texting her your ETA. 👍
2:15 PM

Goes straight to you

High-value & emergency

  • Emergency keywords — “no power”, “burst pipe”, “gas smell”.
  • Jobs above your dollar threshold.
  • Repeat customers and referrals you've marked VIP.

Goes to the admin queue

Routine & small jobs

  • Quote requests with no urgency — tap washer, GPO swap.
  • After-hours enquiries booked for next business day.

You stay on the tools without missing the jobs worth stopping for.

Why owners ask for this

One operator describes building intake automation that can “answer calls, call back missed leads, ask qualification questions, transfer hot prospects” — exactly the triage you'd do by hand if you weren't under a house.

How it works

Trigger → actions → outcome

  1. 1

    Trigger

    A new enquiry arrives from your website form, phone, or a marketplace, and the automation reads it straight away.

  2. 2

    Action 1

    It scores the lead against your rules: emergency keywords, dollar threshold, and VIP or repeat-customer flags.

  3. 3

    Action 2

    If the lead is hot, it texts your phone with the name, suburb, estimated value and number, and a one-word CALL or PASS reply.

  4. 4

    Action 3

    Routine and after-hours enquiries skip your phone entirely and land in the admin queue for the office to handle.

  5. 5

    Outcome

    You personally take the big and urgent jobs in seconds, while admin clears the small stuff and nothing waits in a shared inbox.

What this means for your business

The numbers behind it

Hot leads only

What reaches your phone

Illustrative — you set the keywords, dollar threshold and VIP list

Seconds

From enquiry to your alert

Typical for an automated score-and-route step, before any human reads it

Still manual today

How most owners triage now

Reported — operators describe doing this qualify-and-transfer step by hand

Questions

Common questions

What does the "Auto-route hot leads to your phone instantly" automation do?
High-value or emergency leads bypass the queue and ring or text you directly.
Why would a tradie business want this?
Owners want to personally take the big jobs and let admin handle small stuff.

Want this in your business?

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